These General Conditions of Sale and Use of authority for the purchase of products made remotely via computer network on the site belonging to Alex Group S.r.l., based in Sesto Fiorentino, Via Tevere 100/6, Loc. Osmannoro, VAT 06053420482.
Any purchases will be governed by the provisions of the Legislative Decree 185/99, D. Decree 206/05 and the information direct to the conclusion of the contract shall be subject to the article 12 of Legislative Decree no. 70/03 and, as regards the protection of confidentiality, will be subject to the rules under LD. 196/03 (privacy).
The General Conditions of Sale may be modified at any time, subject to the right of withdrawal of the user. Any changes and/ or new terms will be effective from the date of publication on the site. The General Conditions applicable are those in force on the date of submission of the purchase order.These conditions do not govern the sale of products and/ or the provision of services by anyone other than Alex Max that are present on the site through links, banners or other hypertext links. Before you enter into commercial transactions with these entities is necessary for the user to verify their conditions of sale. Alex Max is not responsible in any way for the provision of services and / or sale of products by these entities, nor for the contents of their websites, including any errors and/ or omissions and/ or violations of law by the themselves.
Alex Max reserves the right to reject, in its sole discretion, the inclusion of a user. Alex Max also reserves the right not to accept orders by any person, that are in some way anomalous for, but not limited to, amount, frequency, mode.




Before the conclusion of a contract of sale it is necessary to register with the Site, entering your name, surname, email address and password (the "login credentials") and to approve the General Conditions of Sale. The non-acceptance of the General Conditions of Sale makes it impossible to register for the site and to make purchases from Alex Max. Registration on the site is free. Registration will be confirmed by email sent to the address provided by the user. The login credentials should be used only by the user and can not be sold to third parties. The user will deem Alex Max harmless from all liability, penalties arising and/ or in any way connected to the breach by the User of the rules on registration to the Site.
The user is the solely responsible for the access to the Site by the Credentials Registered and shall be directly responsible for any damage or injury caused to Alex Max or third parties from improper use, loss, misappropriation by others or by the failure to protect the confidentiality of the Credentials Registration.
All transactions made through the Credentials Registered considered to be carried by the customer to whom the credentials refer to.
The contracts for the sale of products on the site shall be deemed concluded at the time of the purchase order in electronic form, shall be sent electronically by the customer in Alex Max following the instructions that appear in time on the site and the latter accepts it by sending to the email address provided, a confirmation email containing a link with which to access a summary of the General Conditions, the information relating to the characteristics of the product purchased, detailed indication of the price, the means of payment used, the procedures for the exercise of the right of withdrawal, shipping costs and any additional costs.
The customer, by electronic transmission of purchase order, declares to have read and to have accepted these terms and conditions of the contract and agrees to observe and abide in its dealings with Alex Max.




Alex Max pursuant to art. 13 of Legislative Decree 196/2003 informs that the personal data, records and tax acquired verbally in reference to commercial relations, provided directly by the interested parties, or otherwise acquired in the activity of the company, will be treated in compliance with and for the purposes mentioned above, including the obligations of confidentiality under these. In relation to these rights may be exercised under Article 7 Legislative Decree no. 196/2003.




The Customer is required, before submitting the purchase order, to carefully read these general conditions of sale. The submission of the purchase order implies their full knowledge and acceptance. Once the purchase process online is complete, the customer must print and keep these Terms and Conditions of contract, having already examined and accepted during the phase of concluding the transaction.



The offers advertised on the Site are available for a limited length of time and with a limited quantity of products. The date of validity of the tenders is indicated on the Site. All prices on the Site are quoted in Dollars and are including the freight and duty. This amount will be shown separately for each product on the order form and the order confirmation email. The products will remain the property of Alex Max until full payment of the purchase price and expenses are made by the customer. Alex Max shall proceed with the purchase order only after receiving confirmation of authorization to pay the total amount due as indicated in the order. The customer buys the product, the characteristics of which are described online in the relevent descriptive and technical pages, in addition to the cost of delivery as specified on the site. Prior to the order of purchase the unit cost of each product chosen, the total cost when purchasing various products and the cost of delivery is summarised. After submitting a purchase order, the customer will receive from Alex Max an email stating confirmation of receipt of the order and containing the information about the main characteristics of the goods purchased, detailed indication of the price, delivery costs, applicable taxes and means of payment and with a reference to the general conditions of the contract and the information about the existence of the right of withdrawal, to the terms and conditions of its use appear on the site.




The customer can make the due payment by credit card or bank transfer. Alex Max accepts the following credit cards: VISA, MASTERCARD, AMERICAN EXPRESS, VISA ELECTRON, POSTEPAY and CARTA AURA. The customer may use the PayPal payment process, to ensure the confidentiality of the data provided. On the occasion of the first purchase, the customer will be asked to communicate the data for the header of the receipt. If the invoice is considered necessary, the customer is required to communicate it during the purchasing process. In the event of non-payment, Alex Max will charge the relating cost of the unsolved management to the customer and will refuse the related purchase order, notifying it via email.




The purchased goods are delivered by courier to the address specified by the customer when placing the order online. The user is responsible for the shipping address provided. Any specific requirements should be proposed to Alex Max by the customer. In case of refusal of delivery due to force majeure Alex Max will contact the customers via email to inform them for the delay of the delivery. Alex Max will not be held responsible for any delays caused by acts of third parties and/ or force majeure.
In the case of non-delivery due to the absence of the recipient, at the address indicated when ordered by the customer, the courier will leave a card to certify the delivery attempt. The notice will indicate that the customer is able to contact the courier to define an appointment for the second delivery attempt.




The products sold on the Site are covered by the Legal guarantee provided for in article 128 to 135 in compliance with the Consumer Code, this warranty is reserved to consumers. The description of the products offered on the Site is that which suppliers, under their own responsibility, communicated to Alex Max. The images and colours of the products published on the Site may differ from the actual colours due to the local settings of the systems and/ or tools used for display.
Alex Max is not responsible for the mismatch between the product published on the site and one ordered, in case of the mismatch resulting from errors attributable to the supplier of the description and of which Alex Max was not aware and could not be using the normal diligence.
Alex Max is liable to the consumer for any lack of conformity which exists at the time of delivery of the product and which becomes apparent within two years of that delivery. The defect must be notified in Alex Max, under penalty of forfeiture of collateral, within two months from the date on which it was discovered by sending an e-mail to the following address:
In case of lack of conformity of the products purchased respect to the publication on the Site, the user has the right to the repairing or replacement of the product at no additional charge, if it is possible in relation to the number of products still available, unless the replacement or repair is excessively costly for the seller, in relation to the value of the property, in the absence of lack of conformity. Alternatively, the user has the right to terminate the contract or to a reduced the price.
Unless proven otherwise, it is assumed that the lack of conformity which becomes apparent within six months after the delivery of the product, already existed on that date, unless this hypothesis is incompatible with the nature of the product or the nature of the lack of conformity. To take advantage of the Guarantee Law, the user must provide proof of the date of purchase and delivery. Items that are excluded from the Legal Warranty products repaired, are those modified or altered in any way by the user. Also excluded from the scope of the Legal Warranty failures, malfunctions or defects caused by other accidental events or responsibility, or from use of the product not in accordance with its intended use and/ or with the applicable documentation sheet attached to the product, if any, or the instructions for use of to the same. The guarantees related to conventional products sold are those provided by the manufacturer.




Before requesting replacement or withdrawal, the Customer must ensure that the products comply with the following conditions, in compliance with our terms of sale:
- Products must be intact, tags and seals must be present and attached. Accessories and any special packs must be present. Incomplete, damaged or worn items will not be accepted;
- The return must be requested within 14 days of delivery of the order;
- The items to be returned must be delivered to the courier within 14 days from the return authorization;
- The return can only be sent from the country where the delivery took place.
If the Customer withdraws from the purchase contract, all the payments he has made in our favor will be reimbursed, including delivery costs (with the exception of the additional costs resulting from your choice of a type of delivery other than the less expensive type of delivery standard offered by us), without undue delay and in any case no later than 14 days from the day in which we are informed of your decision to withdraw. Such reimbursements will be made using the same means of payment used for the initial transaction, unless it has expressly agreed otherwise. Only the costs of shipping the goods to the warehouse will be charged to the customer.

The refund can be suspended until receipt of the goods. The consumer is only responsible for the diminished value of the goods resulting from the handling of the goods other than that necessary to establish the nature, characteristics and functioning of the goods. The Customer must send the product properly packaged in the original packaging to Alex Group Srl, Via Tevere 100/6 Sesto Fiorentino, Loc Osmannoro, 50019 (FI) REFERENCE: ALEX MAX. Alex Max does not accept damaged returns, but kept in a normal state of conservation, kept with the use of normal diligence. Products damaged by detergents / additives or products damaged by the customer due to inexperience will not be replaced or reimbursed. The customer must include a copy of the delivery document received within the packing box. The risks of transport for the return of the products are fully borne by the customer.

In case of use of the right of withdrawal for only part of the order, only the price of the returned products will be reimbursed.




In the event of non-payment of all or part of the purchase price of the asset, Alex Max reserves the right to declare pursuant to art. 1456 of the Civil Code, this agreement may be terminated by sending written notice to the customer’s email.




For any claim or clarification, the customer must send an email to The customer will be contacted for clarification within 3 working days from the request.




This contract is governed by Italian law. The exclusive jurisdiction and venue for any legal action brought by Purchaser under this warranty or any further legal guarantees will be at the court of Florence. In case of victory of Alex Group S.r.l in an action, the plaintiff must reimburse Alex Group S.r.l expenses, including attorneys' fees and court costs incurred by Alex Group S.r.l for its defense.
Although not specifically provided in this agreement, the rules of Italian law apply.



The contents of Alex Group S.r.l., such as (but not limited to), works, images, pictures, dialogues, music, sounds, videos, documents, drawings, figures, logos and any other material, in any format, published on the Site; including menus, web pages, graphics, colors, schemes, tools, fonts and web design, diagrams, layouts, methods, processes, functions and software, are protected by copyright and any other intellectual property right of Alex Group and other rights holders. It is forbidden the production, editing, duplication, copying, distribution, sale, or otherwise exploited for imaging and Website content unless previously authorized by Alex Group. It is also forbidden to use the contents of the Website for commercial purposes and/or advertising.
All other distinctive products that distinguish the products sold on the Site are registered trademarks of their respective owners and are used by Alex Group under license, for the sole purpose of distinguishing, describing and advertising its products on the Site. Any use of the above mentioned, not in accordance with the law and as unauthorized access is prohibited. It is in no way permitted to use any distinguishing marks on the Site to take advantage of the distinctive character or the reputation of these or to be detrimental to them and their owners.
In no circumstances may the user alter, change, modify or adapt the website, or the materials made available by Alex Group S.r.l